Naturally ILLustrated, LLC

Naturally ILLustrated LLC and its subsidiary company, The Coloring Museum, is a social enterprise whose mission is to support [minority] artists by helping them grow their careers while using [their] art to help others improve their mental health and quality of life. To do this, we transform our core values of diversity, inclusion, and self-improvement into tangible coloring products and services to be used by our ideal customer as art therapy. Our products and services are largely unique illustrations and graphic design inspired by 90s nostalgia that celebrates culture by encouraging everyone to express their true selves, no matter the difference. 


Products & Services

We offer affordable, quality, and unique art therapy products and services to healthcare providers, such as counselors, therapists, and family doctors. Our product is also available to those without health care who need accessible coping tools to improve their mental health. Our coloring products are uniquely designed to bring about positive childhood/adulthood memories of 90s nostalgia (stimulating your inner child), which will provoke positivity and happiness into one’s mood. We offer a variety of products and services, such as coloring books, coloring pillows, coloring/painting toys, and personalized coloring walls/murals where consumers can color black and white murals with washable crayons and markers on the walls. 


Social Mission

We are coloring for a purpose – improving mental health and quality of life. Why coloring? Our coloring brand is an inexpensive and attainable way to help those who struggle with mental illness. According to, 1 in 5 U.S. adults experience mental illness yearly. Unfortunately, 11% of U.S. adults with mental illness had no insurance coverage in 2020 and could not receive professional help. And 1 in 6 U.S. youth ages 6-17 experience a mental health disorder yearly. Suicide is the 12th leading cause of death in the U.S., but it’s the 2nd leading cause of death among people 10-14 of age and the 3rd leading cause of death among those who are 15-24 of age in the U.S., states coloring is a healthy way to relieve stress. It calms the brain and helps your body relax, decreasing feelings of depression and anxiety., says coloring can further develop your creative thought process without the conscious effort to be creative. Finally, it can help you regain focus on day-to-day tasks, clearing your mind of clutter and improving your quality of life. Coloring can help you become more mindful.